Social 2.0: The next phase in connecting with consumers
It’s hard to believe that it’s been only 8 years since Facebook launched an absolute revolution in communication the world over. For the past several years, brands all over the world have been chomping at the bit to grow larger fan bases of consumers to help spread their messages throughout the web. Social Media brought the promise of a new kind of communication between brand and consumer, and to some degree it has delivered. But where does the future lay for brands interacting with their so-called fans? How are brands going to use social to ultimately move the needle?
As the great Dale Carnegie has taught in his books regarding influence and managing relationships, it is always best to speak in terms of other peoples interests if you’d like them to engage. But if you’ve got one million fans, how do you possibly cater messaging that each of them will like? To date, it simply hasn’t really been possible.
Chances are you can only get a small percentage of your fan base to engage or even see one of your branded messages (without spending costly money on advertising). So how do you reach these fans that you’ve spent endless hours building across the social juggernaut sites? How do you have a meaningful connection with the ones who care most?
Well, the solution is simple. When users login to campaigns you build with promoSPARK, you can capture valuable data on respondents like age, interests, sex, location, and much more. After successfully pooling data, you can then begin using our segmentation tool that allows you to visualize the different segments of your audience and the common denominators between each group. Let’s say, for instance, that you’re a retailer selling jewelry. Wouldn’t you like to target women over the age of 35 in higher income neighborhoods just a month before their birthday? Or let’s say that you’re a sporting goods store. Wouldn’t you like to know which customers to e-mail about bowling versus basketball? Well with our innovative tools, you can do just that.
By delivering incentives and promotions to a receptive audience, social can move the needle and be a driver of your business rather than a drag.
The future of marketing through one on one contextual conversations starts today. Welcome to promoSPARK!